5 reasons why a proactive press office is your secret weapon in 2025

We’re not just saying it: brands can no longer afford to sit back and wait for opportunities to come to them. A proactive press office is the key to staying ahead.

Here’s why it should be your secret weapon in 2025:

Spot opportunities before competitors

A proactive press office doesn’t just react to news - it anticipates it. By monitoring trends, industry updates, and competitor movements, your team can jump on opportunities before they gain momentum. Whether it's adding your voice to breaking news or sharing insights on emerging topics, being proactive keeps you front and centre.

Build stronger media relationships

Journalists are usually totally inundated with pitches, but a proactive press office builds long-term relationships. By consistently sharing valuable insights, news angles and expert commentary, your brand becomes a trusted go-to for media contacts.

Control your narrative with confidence

Managing your reputation is easier when you’re ahead of it. A proactive press office can steer conversations in your favour, ensuring your key messages are seen and heard in the right context.

Maximise proactive coverage

Instead of waiting for the media to notice you, a proactive strategy ensures you’re opportunities for coverage are always bubbling away - from thought leadership to exclusive stories that position your brand as an industry leader.

Keep your brand top of mind

We’re said it before, we’ll say it again: consistency is key. By staying visible and relevant in the media throughout the year, your brand maintains momentum - ensuring you’re always part of the conversation when it matters most.

Take it from us: i nvesting in a proactive press office can elevate your brand’s visibility, credibility and influence.

Interested? Drop Charlie a message → charlie@bigtop-pr.co.uk