How does a press office actually work?

We get asked this question a lot, so we thought we’d take the opportunity to share with you a quick 101: what does a press office actually do?

First things first, keeping your business in the headlines isn’t just about writing press releases. At Big Top, our press office is all about proactive and reactive support that drives results.

Here’s a breakdown of how we keep you front and centre :

• Monitoring the news agenda to find coverage opportunities

• Crafting compelling pitches that grab journalists’ attention

• Managing your reputation with quick, effective responses

• Building relationships with media to secure those stories

Our team closely monitors breaking stories and trends, spotting opportunities to position your business where it matters most. A great pitch isn’t just about what you say - it’s how you say it. We craft compelling stories that grab journalists’ attention and align with their audience. From launching proactive campaigns to handling breaking news, our press office ensures your business stays relevant, no matter the situation. Our strong connections with journalists and media outlets mean your story reaches the right people at the right time, maximising your coverage. And whether it’s national news, trade publications, or TV and radio, our press office ensures your business gets the attention it deserves.

Want to learn how we can do the same for you? Drop Charlie a line at charlie@bigtop-pr.co.uk!