Behind the scenes of IGD’s Mmmake Your Mark Campaign

We recently had the pleasure of teaming up with IGD (Institute of Grocery Distribution) for its Mmmake Your Mark social media campaign: a fresh, creative push that’s all about showcasing why the UK’s food and drink industry is such an exciting place to work. 

Our role?  

To bring a bit of extra sparkle to the LinkedIn campaign with engaging, dynamic and memorable copy. We also shared social media best practices, from optimal posting times to effective hashtag strategies, to make sure each post hit the mark. And, to top it off, we developed briefing guides to inspire user-generated content that truly captured the campaign’s vibe and message. 

To visually bring the campaign to life, IGD also worked with our friends at BAGGI, who crafted an eye-catching visual identity that feels right at home in the vibrant world of consumer food and drink. From a short film and animated logos to social media reels and design templates, Baggi’s work was all about creating a toolkit that feels dynamic and inspiring - not corporate - engaging both B2B and B2C audiences alike. 

The finalised campaign toolkit offers everything industry participants need, from guides to ready-to-use templates, allowing them to easily add their unique voices to the conversation. 

Beyond the practical support, we’re excited by what Mmmake Your Mark represents. This brilliant campaign is a collaborative step forward, providing a platform where industry members, trade bodies, and even government agencies can come together to spotlight the huge amount of opportunities available in the food and drink world.  

Working with IGD on this was a pleasure and it’s been incredible to see the campaign kick-off, from the organic posts to the enthusiastic responses - and the UGC has been fantastic!  

If you're looking to do something similar, drop Charlie a line at charlie@bigtop-pr.co.uk. We’d love to help you make your mark too.